Procurement Planning and KPI Reviews in 2024

As we embark on the journey of 2024, the landscape of procurement continues to evolve, shaped by technological advancements, global economic shifts, and a heightened focus on sustainability and efficiency. For businesses aiming to thrive in this dynamic environment, robust procurement planning and Key Performance Indicator (KPI) reviews are more critical than ever. This article delves into the best practices for procurement planning and the importance of KPI reviews in 2024, offering a strategic road map for organisations seeking to optimise their procurement processes. Having done consulting by leading procurement firm Chartered Buying, its easy to replicate success stories and ensure quicker, accurate, faster, structured approach and decision making.

Mastering Budgeting, Forecasting, and Strategy Refinement in Procurement for 2024

Introduction

As we step into 2024, the procurement landscape continues to be reshaped by rapidly evolving market conditions, technological advancements, and shifting global dynamics. In this environment, mastering the art of budgeting, forecasting, and refining procurement strategies is not just beneficial – it’s essential for success. This article by Chartered Buying, a leading procurement consulting firm, hereby provides a fresh perspective on these critical elements, offering actionable insights for businesses looking to streamline their procurement processes in 2024.

 

Budgeting in 2024: Agility Meets Precision

In 2024, procurement budgeting has moved beyond traditional static models. It’s a dynamic process that requires both agility and precision.

 

Dynamic Budgeting

Adopt flexible budgeting practices that can adapt to market changes and unexpected events. This approach allows for real-time adjustments, ensuring budgetary allocations remain relevant and effective.

Technology Integration:

Utilise advanced budgeting software that leverages AI and machine learning. These technologies can provide predictive analytics, improving accuracy in budget allocations and expense tracking.

Cross-functional Collaboration:

Align procurement budgets with other departments, ensuring that procurement strategies are in sync with the overall business objectives.

Forecasting: The Predictive Edge

Forecasting in procurement has become more sophisticated, relying heavily on data analytics and market intelligence.

 

Advanced Data Analytics:

Leverage AI and machine learning to analyse market trends, predict supply chain disruptions, and anticipate price fluctuations

Scenario Planning:

Regularly engage in scenario planning to prepare for various market conditions, ensuring your procurement strategy remains robust under different circumstances.

Supplier Insights:

Incorporate insights and forecasts from key suppliers to gain a more comprehensive view of the supply chain landscape

Strategy Refinement: Staying Agile and Informed

Refining your procurement strategy in 2024 means staying agile and informed.

 

Continuous Improvement:

One of the main focus for Chartered buying Procurement Consultants is to regularly review and update your procurement strategy to reflect the latest market conditions, technological advancements, and business priorities.

Sustainability Focus:

Integrate sustainability as a core aspect of your procurement strategy, addressing environmental, social, and governance (ESG) factors.

Stakeholder Engagement:

Involve stakeholders at all levels in the strategy refinement process. This ensures alignment and buy-in, which are crucial for effective implementation.

The 2024 Sustainability Road map in Procurement

Developing a sustainability road map involves a strategic approach to embedding environmental and social considerations into procurement decisions.

 

Setting Clear Sustainability Goals:

Start with defining clear, measurable sustainability goals. These should align with broader corporate social responsibility objectives and industry-specific benchmarks

Supplier Engagement:

Engage with suppliers to encourage and support them in adopting sustainable practices. This can include working with suppliers to reduce carbon footprints, ensuring fair labour practices, and promoting the use of sustainable materials.

Green Procurement Policies:

Implement green procurement policies that prioritise the purchase of Eco-friendly and ethically sourced products. This may involve revising existing supplier selection criteria to include sustainability performance.

Education and Training:

Invest in training procurement teams on sustainability principles and practices. A well-informed team can make better decisions that align with your sustainability objectives.

Auditing for Sustainability in 2024

As sustainability takes center stage in procurement strategies, auditing these practices becomes vital to ensure their effectiveness and authenticity due to which Chartered Buying supports several ESG calculations to ensure tracking.

 

Regular Sustainability Audits

Conduct regular audits to assess the environmental and social impact of your procurement activities.These audits should measure performance against the set sustainability goals.

Third-party Assessments:

Consider involving independent third-party organisations to audit suppliers. This brings an added layer of credibility and objectivity to your sustainability assessments.

Integrating Technology for Transparency:

Utilise technological tools like blockchain and AI for greater transparency and accuracy in tracking the sustainability performance of your supply chain.

Continuous Improvement:

Use the insights gained from audits to continuously improve your sustainability practices. This includes addressing any gaps and reinforcing areas of success.

The Power of Procurement Consulting in 2024: Key Benefits and Insights

Introduction

In the rapidly evolving business landscape of 2024, procurement is not just a functional necessity but a strategic asset. Procurement consulting has emerged as a pivotal force, driving efficiency, innovation, and value creation in this domain. As organisations strive to navigate complex market dynamics, the role of procurement consulting becomes increasingly vital. This article aims to shed light on the benefits of procurement consulting in 2024, highlighting how it can transform procurement processes and contribute significantly to organisational success.

 

The Growing Importance of Procurement Consulting in 2024

Procurement consulting in 2024 is more than just cost management. It’s about strategic thinking, leveraging technology, and driving sustainable practices. I n an age where every penny and every decision counts, procurement consulting provides the expertise and insights needed to make informed decisions.

 

Key Benefits of Procurement Consulting in 2024

Strategic Sourcing and Cost Optimisation:

Consultants provide expert guidance in identifying cost-saving opportunities without compromising on quality. They help in developing strategic sourcing plans that align with organisational goals and market conditions.

Risk Management and Compliance:

In a world where supply chain risks and regulatory compliance are critical, procurement consultants offer expertise in identifying potential risks and developing mitigation strategies. They ensure that procurement practices adhere to legal and ethical standards, safeguarding the organisation.

Technology Integration and Innovation:

With the rapid advancement of technology, consultants play a crucial role in identifying and integrating the latest procurement technologies. From AI and machine learning to blockchain, they help in leveraging these technologies to streamline processes, enhance transparency, and drive innovation.

Embracing the Future: The Pivotal Role of Automation & Digitisation in 2024’s Procurement Landscape

The Dawn of a New Era in Procurement

As we step into 2024, the procurement landscape is witnessing a transformative shift, driven primarily by the advent of cutting-edge technologies and is Chartered Buying (a leading procurement company) bringing upgraded tech functionalities covering Analytics, eAuctions, Procurement operations. Automation and digitisation are no longer futuristic concepts but essential tools that redefine how organisations manage their procurement processes.

Automation: The Game-Changer in Efficiency

Automation has emerged as a cornerstone in modern procurement strategies. I n 2024, it transcends basic operational efficiencies, playing a pivotal role in enabling procurement teams to focus on strategic decision-making rather than mundane tasks. From automated order processing to intelligent supplier selection, automation tools are designed to streamline workflow, reduce human error, and optimise time management. The integration of AI and machine learning further enhances this automation, allowing systems to learn from past data, predict future trends, and provide insightful recommendations.

Digitisation: A Catalyst for Transparency and Collaboration

The digitisation of procurement processes marks a significant leap towards transparency and improved collaboration. With cloud-based platforms and digital contract management, organisations enjoy seamless access to information, irrespective of geographical barriers. This digital transformation has also enabled the procurement sector to leverage big data analytics, offering deep insights into spending patterns, supplier performance, and market dynamics. In 2024, these insights are invaluable for making informed, data-driven decisions.

Sustainability and Compliance: The Digital Advantage

One of the key benefits of automation and digitisation in 2024 is their contribution to sustainability and compliance. Digital tools provide an unprecedented level of traceability in supply chains, allowing companies to monitor and ensure ethical practices and compliance with global standards. Moreover, digital record-keeping and automated reporting simplify adherence to regulatory requirements, a critical aspect in today’s ever-evolving legal landscape.

Preparing for the Future: Adapting to a Digital-First Approach

As the procurement world evolves, so must the skill sets of procurement professionals. The emphasis in 2024 is on digital literacy, with a need for professionals to adapt to and leverage these technological advancements. Training and development programs are thus essential investments, ensuring teams are equipped to harness the full potential of automation and digitisation tools.

Conclusion: A Step Towards Smarter Procurement

The year 2024 marks a significant milestone in the journey of procurement evolution. Automation and digitisation are not just enhancing efficiencies but are reshaping the very fabric of procurement practices. As organisations adapt to these changes, they are set to unlock higher levels of strategic value and operational excellence, paving the way for a smarter, more sustainable future in procurement. Chartered Buying is no longer just consulting, but a powerhouse with tech enabled analytics, sourcing, operations, supplier dashboards. A CB tech initiative.

Navigating Uncertainties: The Evolution of Risk Management Frameworks in 2024

Introduction: A New Era of Risk Management

In the dynamic and often unpredictable world of procurement, 2024 has brought forth an era where risk management is not just a necessity but a strategic cornerstone. As global markets continue to evolve rapidly, businesses are increasingly focusing on developing robust risk management frameworks to navigate potential challenges and uncertainties.

Innovative Approaches to Identifying Risks

The year 2024 has seen a significant shift in how risks are identified and assessed. Traditional risk assessment methods are being complemented with predictive analytics and big data, allowing procurement teams to anticipate risks before they materialise. Artificial Intelligence (AI) plays a crucial role in scanning the market and geopolitical landscapes for potential disruptions, providing an early warning system that was once considered futuristic.

Integration of Technology in Risk Mitigation

The integration of technology in risk management has taken a quantum leap in 2024. Advanced software solutions enable real-time monitoring and management of risks. Technologies such as blockchain have been instrumental in enhancing transparency and security, particularly in supply chain management, making it easier to trace products and prevent fraud.

Emphasis on Supplier Risk Management

One of the key components of risk management in 2024 is the increased focus on supplier risk. With global supply chains becoming more complex, the importance of understanding and managing supplier-related risks has never been higher. With support of Chartered Buying consulting services, organisations are employing comprehensive supplier risk management tools that evaluate suppliers’ financial stability, compliance standards, and environmental impact, ensuring a resilient supply chain.

Collaborative Risk Management Strategies

The current year has also seen a rise in collaborative approaches to risk management. Companies are increasingly working with suppliers and partners to jointly develop risk mitigation strategies. This collaborative approach not only helps in sharing best practices but also in creating a more resilient and responsive procurement network.

Training and Development: Building a Risk-Aware Culture

Recognising the importance of a risk-aware culture, 2024 has witnessed more organisations investing in training and development programs. These programs aim to equip procurement professionals with the skills and knowledge to identify, assess, and mitigate risks effectively. Chartered Buying states that a well-trained team is an organisation’s first line of defense against unforeseen challenges.

Conclusion: Preparing for Tomorrow’s Challenges Today

As we navigate through 2024, it is evident that effective risk management frameworks are vital for the success and sustainability of procurement functions. By embracing technological advancements, fostering collaboration, and building a risk-aware culture, organisations can not only mitigate risks but also turn potential challenges into opportunities. The future of procurement lies in being proactive, adaptable, and resilient, and the developments in 2024 are a testament to this new direction.

The Triad of Procurement Excellence: Sourcing, SRM, and Spend Analytics in 2024

Introduction: A New Paradigm in Procurement

As we journey through 2024, the procurement landscape is increasingly shaped by three pivotal pillars: advanced sourcing techniques, sophisticated Supplier Relationship Management (SRM), and data-driven spend analytics. Together, these components form the backbone of a modern, efficient procurement strategy.

Revolutionising Sourcing with Technology

Sourcing in 2024 has transcended traditional methods, embracing a more strategic and technology-driven approach. The use of AI and machine learning algorithms in e-sourcing platforms allows for more effective supplier selection, bid evaluation, and contract negotiation. These tools enable procurement teams to analyse a vast array of data points, ensuring sourcing decisions are not just cost- effective but also aligned with organisational goals and values.

Elevating Supplier Relationship Management

SRM in 2024 is about building deeper, more collaborative relationships with suppliers. Organisations are increasingly focusing on long- term partnerships that foster mutual growth and innovation. The integration of digital platforms in SRM processes facilitates seamless communication, real-time performance tracking, and collaborative problem-solving. This approach not only enhances supplier engagement but also ensures a more resilient and responsive supply chain.

Harnessing the Power of Spend Analytics

Spend analytics in 2024 is the linchpin of strategic procurement which was well understood by Chartered Buying in the last decade. With advancements in big data analytics and AI, procurement teams can now gain deeper insights into spending patterns, identify cost-saving opportunities, and optimise procurement strategies. Real-time analytics provide a clear picture of spend distribution, compliance, and supplier performance, enabling informed decision-making and proactive management of procurement activities with Chartered Buying.

Sustainability and Ethics: Core Considerations in Sourcing and SRM

A notable trend in 2024 is the integration of sustainability and ethical considerations into sourcing and SRM. Procurement teams are increasingly evaluating suppliers based on their environmental impact, labour practices, and ethical standards. This shift not only aligns with global sustainability goals but also resonates with the evolving expectations of consumers and stakeholders.

The Role of Training and Development

The evolving nature of sourcing, SRM, and spend analytics in 2024 necessitates continuous training and development of procurement professionals. Organisation are investing in upskilling their teams to navigate new technologies and methodologies effectively. This focus on education ensures that procurement teams remain agile and well-equipped to handle the challenges of a dynamic market landscape.

Conclusion: Preparing for Tomorrow’s Challenges Today

As we navigate through 2024, it is evident that effective risk management frameworks are vital for the success and sustainability of procurement functions. By embracing technological advancements, fostering collaboration, and building a risk-aware culture, organisations can not only mitigate risks but also turn potential challenges into opportunities. The future of procurement lies in being proactive, adaptable, and resilient, and the developments in 2024 are a testament to this new direction.

Steering Procurement Success: Process Optimisation & Demand Management in 2024

Introduction: Charting the Course for Efficient Procurement

As we navigate through the year 2024, the procurement landscape is increasingly defined by the twin pillars of process optimisation and effective demand management. These elements are crucial in driving operational efficiency, reducing costs, and ensuring that procurement activities align with the overall business strategy.

Process Optimisation: The Engine of Procurement Efficiency

Process optimisation in 2024 is all about leveraging technology to streamline procurement operations. The integration of digital tools such as AI, machine learning, and robotic process automation (RPA) has revolutionised traditional procurement processes. These technologies automate routine tasks, reduce manual errors, and accelerate transaction processing. The result is a leaner, more agile procurement function that can adapt quickly to changing market conditions and business needs.

Advanced Analytics in Demand Management

Demand management in 2024 has taken a quantum leap with the application of advanced analytics. By analysing historical data, market trends, and consumer behaviour patterns, procurement teams can accurately forecast demand and align their strategies accordingly. This predictive approach by Chartered Buying ensures that organisations maintain optimal inventory levels, avoid overstocking or stock outs, and respond proactively to shifts in demand.

Enhancing Collaboration through Integrated Systems

In 2024, process optimisation also hinges on the integration of procurement systems with other business functions. Tools like Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) software facilitate seamless data flow and communication across departments. This integrated approach fosters collaboration, enhances visibility, and ensures that procurement decisions are made in the context of broader business objectives.

Sustainability and Compliance in Process Optimisation

Sustainability and compliance have become integral to process optimisation in 2024. Procurement teams are increasingly adopting Eco-friendly practices and ensuring adherence to regulatory standards in their processes. Digital solutions aid in tracking and reporting on these aspects, helping organisations to not only meet but exceed their corporate social responsibility goals.

Empowering Teams through Training and Skill Development

The advancements in process optimisation and demand management technologies in 2024 necessitate ongoing training and skill development for procurement professionals. Organisations are focusing on equipping their teams with the necessary digital competencies to leverage new tools effectively. This focus on continuous learning ensures that procurement teams remain at the forefront of industry best practices.

Future-Proofing Procurement: Mastering Contract Renewals, Reviews, and Year-End Planning in 2024

Introduction: A Strategic Approach to Procurement Milestones

As 2024 progresses, the procurement sector is increasingly focused on refining its approach to contract renewals, review processes, and year-end planning. These components are critical for ensuring operational excellence, fostering strong supplier relationships, and aligning procurement strategies with evolving business goals.

Revolutionising Contract Renewals in 2024

Contract renewals in 2024 have become more than just procedural formalities. They represent strategic opportunities to reassess and realign supplier relationships with current market dynamics and business objectives. Advanced analytics tools by Chartered Buying play a pivotal role in this process, enabling procurement teams to evaluate past performance, compliance, and value delivery of suppliers. AI-driven platforms facilitate predictive analysis, helping teams anticipate future trends and renegotiate contract terms to optimise value.

Enhancing Contract Review with Technology and Best Practices

Contract review processes in 2024 have been transformed through digitisation. Digital contract management systems with Chartered Buying streamline the review process, ensuring accuracy, compliance, and efficiency. These systems allow for real-time monitoring of contract performance and facilitate a proactive approach in identifying areas for improvement or renegotiation. In addition, incorporating best practices like regular performance assessments and stakeholder feedback into the review process ensures contracts remain relevant and effective.

Strategic Year-End Planning: A Forward-Looking Perspective

Year-end planning in procurement has evolved into a strategic exercise that extends beyond traditional budget analysis. It involves a comprehensive review of the year’s procurement activities, insights into spending patterns, supplier performance evaluations, and risk assessments. This process is crucial for identifying successes, learning from challenges, and setting realistic and strategic objectives for the coming year.

Sustainability and Ethical Considerations in Contracts

A significant trend in 2024 is the integration of sustainability and ethical considerations into contracts and year-end evaluations. Procurement teams are increasingly factoring in environmental impact, social responsibility, and ethical practices in their supplier assessments and contract terms. This shift not only aligns with global sustainability goals but also caters to the growing consumer and stakeholder demand for responsible business practices.

Empowering Teams Through Knowledge and Skill Development

The complexities of contract renewals, reviews, and year-end planning in 2024 highlight the need for continuous professional development in procurement. Investing in training programs and knowledge-sharing initiatives ensures that procurement professionals are equipped with the latest skills and insights required to navigate these critical processes successfully.

Conclusion: Setting the Stage for Future Success

The year 2024 marks a significant advancement in how procurement handles contracts and plans for the future. By adopting a strategic, technology-driven, and sustainability-conscious approach to contract renewals, reviews, and year-end planning, organisations are not only optimising their procurement functions but also setting a solid foundation for long-term success and resilience.

Balancing the Scales: Cost Control and Compliance Reviews in Procurement in 2024

Introduction: A New Age of Fiscal Responsibility and Regulatory Adherence

As we forge ahead into 2024, the procurement sector continues to evolve, with cost control and compliance reviews emerging as critical facets. In an era marked by rapid technological advancements and stringent regulatory landscapes, these elements are key to sustaining financial health and upholding corporate integrity.

Advancing Cost Control Through Technological Integration

In 2024, cost control in procurement transcends traditional budgeting and cost-cutting measures. It is now an intricate process, leveraging technology to attain a higher level of financial efficiency and effectiveness. Tools powered by artificial intelligence (AI) and machine learning offer predictive cost analysis, identifying potential savings and avoiding unnecessary expenditures. Real- time analytics enable procurement teams to monitor spending patterns continually, ensuring alignment with budgetary constraints and financial objectives.

Dynamic Compliance Reviews: Adapting to Regulatory Shifts

Compliance reviews in procurement have taken on a dynamic and proactive character in 2024. With regulations constantly evolving, particularly in areas like environmental sustainability, data privacy, and international trade, procurement teams are leveraging automated compliance management systems. These systems ensure continuous adherence to legal and ethical standards, minimising the risk of non-compliance penalties and reputational damage.

Collaborative Approach in Cost Management

A key trend in 2024 is the collaborative approach to cost control. Procurement teams are working closely with suppliers, internal stakeholders, and finance departments to identify cost-saving opportunities while maintaining quality and service standards. This collaboration extends to joint efforts in sustainable procurement practices, balancing cost efficiency with environmental and social responsibilities.

Data-Driven Compliance Reviews for Risk Mitigation

The role of data in compliance reviews has become more pronounced in 2024. By systematically analysing procurement data, organisation can identify and mitigate risks related to supplier compliance, contract adherence, and regulatory changes. This data-driven approach provides a comprehensive understanding of compliance status, allowing for timely adjustments in procurement strategies.

Empowering Procurement Teams through Education and Training

With the increasing complexity of cost control and compliance reviews, there’s a growing emphasis on education and training in procurement. Continuous learning initiatives and professional development programs are essential in equipping procurement professionals with the skills necessary to navigate these challenges effectively

Elevating Supplier Engagement: The Evolution of Supplier Performance Scorecards in 2024

Introduction: A Strategic Approach to Supplier Evaluation

As the procurement landscape continues to evolve in 2024, the use of supplier performance scorecards has become increasingly sophisticated and integral to procurement strategy. These scorecards serve as essential tools for measuring, analysing, and improving supplier performance, thereby strengthening supply chain resilience and efficiency.

Innovations in Supplier Performance Metrics

In 2024, supplier performance scorecards have moved beyond traditional metrics such as cost, quality, and delivery times. They now encompass a broader range of criteria, including sustainability practices, innovation contribution, and compliance with ethical standards. This shift reflects the growing importance of corporate social responsibility and the need for sustainable supply chain practices in today’s business environment.

Leveraging Technology for Dynamic Assessment

The integration of advanced technologies like AI and big data analytics has revolutionised supplier performance evaluations in 2024. These technologies enable real-time monitoring and analysis of supplier performance data, providing procurement teams with deeper insights and the ability to respond swiftly to any emerging issues. Predictive analytics also plays a crucial role in foreseeing potential supplier risks and facilitating proactive management.

Enhancing Collaboration through Scorecards

Modern supplier performance scorecards in 2024 are not just evaluative tools but collaborative platforms for mutual growth. By sharing scorecard results with suppliers, procurement teams foster transparent communication and joint efforts to address areas needing improvement. This collaborative approach not only strengthens supplier relationships but also drives innovation and continuous improvement in the supply chain.

Customisation and Flexibility in Scorecards

A key trend in 2024 is the customisation and flexibility of supplier performance scorecards. Recognising that each supplier relationship is unique, procurement teams are tailoring scorecards to reflect specific partnership dynamics, industry standards, and organisational goals. This customised approach ensures a more accurate and relevant assessment of supplier performance.

Continuous Learning and Development

In line with the advancements in supplier performance scorecards, there is a heightened focus on continuous learning and development for procurement teams. Staying abreast of the latest trends, technologies, and best practices in supplier evaluation is essential for maximising the effectiveness of scorecards and, by extension, optimising the overall procurement process.

Reflecting and Projecting: The Art of Year-End Review and Planning for the Next Year in Procurement 2024

Introduction: A Time for Reflection and Forward-Thinking

As 2024 draws to a close, procurement teams face the crucial task of conducting year-end reviews and planning for the upcoming year. This period is not just about evaluating past performance but also about setting the stage for future successes and innovations in the procurement landscape.

The Comprehensive Year-End Review

The year-end review in procurement has evolved into a comprehensive exercise that goes beyond financial analysis. It encompasses a holistic evaluation of procurement strategies, processes, supplier performance, and technology utilisation. This review is a critical step in understanding what worked well, identifying areas for improvement, and learning from the challenges encountered during the year.

Leveraging Data for Insightful Analysis

In 2024, data analytics plays a central role in the year-end review process. Procurement teams are utilising advanced analytics tools to gain deep insights into spending patterns, supplier performance metrics, and process efficiencies. This data-driven approach enables teams to make objective assessments and informed decisions.

Incorporating Sustainability and Innovation

A notable trend in 2024 is the emphasis on sustainability and innovation in the year-end review process. Procurement teams are evaluating their contributions to the organisations sustainability goals and exploring how innovative practices and technologies can be further integrated into procurement processes.

Strategic Planning for the Next Year

Planning for the next year involves setting clear, achievable objectives that align with the overall business strategy. This phase is about looking forward, anticipating market trends, and preparing for potential challenges. Procurement teams are focusing on developing agile strategies that can adapt to the dynamic business environment.

Embracing Technological Advancements

With rapid technological advancements shaping the procurement domain, planning for the next year also involves assessing and integrating new technologies. Whether it’s AI, blockchain, or advanced analytics, staying ahead in technology adoption is key to enhancing procurement efficiency and effectiveness.

Skill Development and Team Empowerment

Recognising the ever-evolving nature of procurement, there is a growing emphasis on continuous skill development and team empowerment for the upcoming year. Investing in training and professional development ensures that procurement teams remain equipped with the latest knowledge and skills to tackle future challenges.

Conclusion: Setting the Foundation for Future Success

The year-end review and next year’s planning process in 2024 are critical steps in ensuring that procurement functions continue to evolve and contribute significantly to organisational success. By reflecting on the past and strategically planning for the future, procurement teams are well-positioned to navigate the complexities of the global market and drive forward with innovation and efficiency.

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Faiq Ali Khan, MCIPS

Vice President – Digital Procurement

Vice Chair CIPS Dubai Branch